Everything's Funny To Someone.
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Friday, February 16, 2007 The DVR Myth The New York Times (taken from the Seattle P-I, of course, so you don't have to sign in) wrote recently about how DVR users are not fast forwarding through commercials as much as the advertisers have feared. Say what you want about "who watches the watchers" in this case, but I think they have it all wrong. They make a couple good points about the whys (people can't be bothered, they like the commercials, or they tune in at showtime so can't fast forward anyway), but then there was this: TiVo has found that its customers view the last commercial in a break the most, followed by the first commercial. In editing, this is called a handle. The reason they're viewing these commercials is because they don't want to miss a second of the show they're watching. Regardless, because of this new data, the advertisers might now push the networks to shorten the commercial breaks during shows (yay!), but make them more frequent (boo!). And, as a final note, I'm just going to completely ignore the fact that this study is by the Nielson Co. The company that is responsible for measuring a show's viewership and allowing the networks to charge more and more to place an ad in any given half-hour. A company which might, theoritically of course, be in the pocket of the networks who don't want to lose that all important ad revenue. posted by ben | 11:30 AM | (0) comments Monday, February 12, 2007 To Sleep, eh? I often joke about how, as an adult, one often doesn't have the same aversion to sleep as children do. Seems foreign to not want to go to bed after the age of, say 14. Which is why it's especially frustrating to have the chance to sleep, and not be tired. It's not insomnia, as that's a diagnosable (diagnosable?) medical condition. It's just that I'm not tired. Got lots of sleep last night, so now at 2am, I struggle to sleep. And it's just damn maddening. posted by ben | 1:59 AM | (0) comments |
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